Designing for the web since 1996

Per Axbom

Senior UX designer and digital strategist, with expertise in interaction design, accessibility and visual storytelling.

Filter the portfolio

Showing all 121 cards

Everything since 1996: projects, templates and tools, talks, publications and awards. Open the filter to see only what is relevant to you.

Publication

The AceAwe Experience Model

Organization
E-book in English and Swedish
Years
2013–2016
View larger: The e-book The AceAwe Experience Model – Helping You Create Impressive Products, on a tablet next to a cup of coffee, glasses and a notebook. The cover shows a circle in six colors.
  • View larger: The AceAwe worksheet: The ACEAWE worksheet: a circle in six segments – Attract, Clarify, Enable, Adapt, Wow and Extend – each with a small drawing and lines to write on.

An experience model for designing digital services in a holistic, structured way – by truly helping the people you want to reach. AceAwe (“Ace your service, awe your users”) describes the whole experience as a circle in six steps: Attract, Clarify, Enable, Adapt, Wow and Extend.

Read more
  • I had used versions of the model in workshops and presentations for more than two years before sharing it on my blog in January 2013.
  • A series of blog posts, one per step, became a free e-book in Swedish and English in October 2013; later also sold as a Kindle e-book.
  • From the foreword: people trust their intuition when they can't be bothered to read all the information, make poor decisions when they're emotional – and want to buy from you because you're nice and also like cats.
  • Comes with a free worksheet template (CC BY-SA) for using the model in your own projects.

Back to all work

Work