Designing for the web since 1996

Per Axbom

Senior UX designer and digital strategist, with expertise in interaction design, accessibility and visual storytelling.

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Everything since 1996: projects, templates and tools, talks, publications and awards. Open the filter to see only what is relevant to you.

Project

Svensk Byggtjänst

Organization
Svensk Byggtjänst – through XLENT, then Axbom Innovation AB
Role
Adviser · Subject expert
Years
2010–2011
View larger: A designed cover in green: “Svensk Byggtjänst”, 2010–2011, via XLENT and then Axbom Innovation, with labels: Byggkatalogen, findability, search engine optimization, usability, web statistics, action plan, workshops and advice.

Adviser and subject expert, through my own company Axbom Innovation AB, in recurring workshops and working meetings, supporting web development projects and web strategy decisions.

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  • Through XLENT: a review of Byggkatalogen, the searchable catalog of building products and suppliers used across the construction industry, after visits had started to decline. I analyzed findability, search engine optimization and usability – statistics and the statistics tool, conversion tracking, visibility in search engines, structure and interface – and drew up a prioritized action plan, which Svensk Byggtjänst implemented. Afterwards the trend turned, and visits were increasing month by month.

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