Project
Search engine optimization
Making companies findable at a time when search engines were still new territory.
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- Outokumpu (2003–2004): search optimization for the launch of a website that merged five companies’ sites, including an extensive topic guide to make sure everything was indexed
- Part of the same assignment: a taxonomy for AvestaPolarit's intranet (2003), in a group-wide knowledge management project – categories and subcategories in the style of Yahoo, used to organize documents and information for topic search and “more on the same subject”.
- Biovitrum (2003): improving the findability of Biovitrum's websites, so they got more relevant hits in search engines and topic guides on the internet
- Protelma (2004): findability review with suggestions to raise visibility in search engines
- Outokumpu (2005): action plan to make one of the group’s brands easier to find
- My approach then, as on my blog: findability through good, relevant content, well-written page titles and accessible code – the same things that help people using screen readers or other browsers. When Google removed BMW from its results in 2006 for pages built only to trick the search engine, I applauded.
What people said
You have been very skilled and handled the relationship in a humble and professional way that you don't see in many companies. I look forward to working with you on more projects!
Lumano carried out the assignment professionally, with great commitment and punctuality. That they are also a pleasant and competent bunch makes them a possible consultant in our web projects in the future too.
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