Designing for the web since 1996

Per Axbom

Senior UX designer and digital strategist, with expertise in interaction design, accessibility and visual storytelling.

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Everything since 1996: projects, templates and tools, talks, publications and awards. Open the filter to see only what is relevant to you.

Speaking

UX Copenhagen

Organization
UX Copenhagen
Format
Talk
Place
Online
Years
2020

First, Design No Harm (What Design Can Learn From Medical Ethics)

View larger: Illustration: a speaker at a lectern in front of an audience, with the slide “First, design no harm… Per Axbom” on the screen behind.
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An emotional talk at UX Copenhagen 2020, held online because of covid. It starts in a story of abuse – hazing at a boarding school – and the systems that support it. As designers we have the power to abuse; how aware are we of when it happens? And what can design learn from medical ethics?

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  • A common misconception: that an ethical mindset constrains innovation. Even medical ethics encourages risk-taking – and innovation in the field is booming.
  • Lessons from medical ethics: don't treat all users the same, take risks with users' expressed consent, allow people the autonomy to make conscious bad decisions, and be transparent about the unknown.
  • The video here is a four-minute excerpt; the full talk is sold by UX Copenhagen, and my full transcript is free on axbom.com.

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