Designing for the web since 1996

Per Axbom

Senior UX designer and digital strategist, with expertise in interaction design, accessibility and visual storytelling.

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Everything since 1996: projects, templates and tools, talks, publications and awards. Open the filter to see only what is relevant to you.

Teaching

Ambition Empower

Organization
Ambition Group
Role
Track leader
Place
Online
Years
2021–2024
View larger: Promotional image: Design Ethics = Good Business with Per Axbom. Photo of Per alongside smaller photos of Kim Goodwin, Susan Weinschenk and Chris Noessel, and the address ambitiongrp.com/empower.

Track leader for “Design Ethics = Good Business” in Ambition Empower, a year-long professional development program in bite-sized steps, from August 2021 to June 2024 – alongside Kim Goodwin, Susan Weinschenk and Chris Noessel, who led the other tracks.

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  • Self-guided learning for members, averaging less than ten minutes a day, combined with regular live video sessions with the track leaders.
  • Managing ethical decision-making and leading with compassion: a safe space to recognize and discuss difficult choices, with practical tools for making them.
  • Digital ethics and accessibility, adapted continuously to the members' needs over three years.
Per doesn't shout, and he doesn't judge. Per is a problem solver, and a toolmaker. Instead of ranting, he continuously provides tips, tricks and tools that enable us to have those really difficult discussions, and make informed decisions.
— Johan Berndtsson, CEO of Ambition, announcing the track

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