Designing for the web since 1996

Per Axbom

Senior UX designer and digital strategist, with expertise in interaction design, accessibility and visual storytelling.

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Everything since 1996: projects, templates and tools, talks, publications and awards. Open the filter to see only what is relevant to you.

Template

If a hammer was like AI…

Years
2023
View larger: Poster: If a hammer was like AI. CC BY-SA Per Axbom, version 2, June 2023. Read more and download on axbom.com/hammer-ai. A drawing of a claw hammer under the quote “It’s just a tool!”, with nine labeled topics pointing at it.

Obscured data theft: It copies the design of most constructions in the western, industrialized world without consent and strives to mimic the most average one of those.

Bias & injustice: By design, the hammer will most often just hit the thumb of Black, Brown and underserved people.

Carbon cost: The energy use is about 100 times greater than achieving a similar result with other tools.

Monoculture & power concentration: The hammer is made by a small, western and wealthy subset of humanity – creating costly barriers to entry.

Invisible decision-making: Computations will “estimate” your aim, tend to miss the nail and push for a different design. Often unnoticeably.

Accountability projection: If the hammer breaks and hurts someone, the manufacturer will claim the hammer has “a mind of its own” and they can’t help you.

Jerry-building (misinformation): Optimized for building elaborate structures that don’t hold up to scrutiny.

Moderator trauma: Low-wage moderators work around the clock watching filth and violence to ensure the hammer can’t be used to build brothels or torture chambers. Unless someone hacks it of course.

Data / privacy breaches: May reveal blueprints from other people using a hammer from the same manufacturer, or other personal data that happened to be part of its development.

Footer: You can’t own it, but you can subscribe. Perpetually.

A poster answering the claim that AI is “just a tool”, no different from a hammer. Nine harms of generative AI and deep learning, shown as a hammer you would never buy. The page explains every topic and has the poster as PNG and PDF. Free to use under CC BY-SA.

Read more
  • Made in response to a common argument in AI ethics discussions: “It’s really no different from a hammer.”
  • Nine topics: obscured data theft, bias and injustice, carbon cost, monoculture and power concentration, invisible decision-making, accountability projection, jerry-building (misinformation), data and privacy breaches, and moderator trauma.
  • Mainly about generative AI and deep learning, the technologies getting the most attention in 2023.
  • Every topic is explained on the page and connects to The Elements of AI Ethics.
  • “Steal it, share it, print it and use it where you see fit.” It has also been translated into German.

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