Designing for the web since 1996

Per Axbom

Senior UX designer and digital strategist, with expertise in interaction design, accessibility and visual storytelling.

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Everything since 1996: projects, templates and tools, talks, publications and awards. Open the filter to see only what is relevant to you.

Comic

Progress

Series
Bella & Boi
Years
2026
View larger: A monochrome drawing of two figures (anthropomorphic animals), a deer and a fox, standing and looking at a TV and a rectangular device beneath it, like a VCR or DVD player. Above the TV hangs a star-shaped sign with the command "Buy!" On the TV screen, they see themselves in real time, standing there and watching the TV. The deer (named Boi) is wearing a neck warmer, and the fox (named Bella) is wearing a short-sleeved top. Behind the deer, to the left, is a surveillance camera.

Boi: I’m stressed out by all this technological progress, Bella.

Bella: If technology is making you stressed, Boi, it’s not a kind technology.

Bella (cont’d): And there are less kind people behind it.

Bella (cont’d): And that’s not progress.

Progress. You keep using that word. I do not think it means what you think it means. Meet Bella & Boi.

Image description

A monochrome drawing of two figures (anthropomorphic animals), a deer and a fox, standing and looking at a TV and a rectangular device beneath it, like a VCR or DVD player. Above the TV hangs a star-shaped sign with the command "Buy!" On the TV screen, they see themselves in real time, standing there and watching the TV. The deer (named Boi) is wearing a neck warmer, and the fox (named Bella) is wearing a short-sleeved top. Behind the deer, to the left, is a surveillance camera.

Boi: I’m stressed out by all this technological progress, Bella.

Bella: If technology is making you stressed, Boi, it’s not a kind technology.

Bella (cont’d): And there are less kind people behind it.

Bella (cont’d): And that’s not progress.

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