Per Axbom smiling, in a lilac shirt, in front of a lake under a dramatic blue sky.

Designing for the web since 1996

Per Axbom

Senior UX designer and digital strategist, with expertise in interaction design, accessibility and visual storytelling.

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Everything since 1996: projects, templates and tools, talks, publications and awards. Open the filter to see only what is relevant to you.

Publication

Tankesmedjan Dataskuggan

Organization
Think tank
Role
Co-founder, with Linda Paxling
Years
2023–2026
View larger: Dataskuggan’s front page: a magenta header with the ghost logo and the menu Hem, Texter, Om oss, Tipsa! Below, the heading “Dataskuggan” next to the lavender ghost mascot, the line “Dataskuggan är en oberoende tankesmedja för en människovänlig digitalisering av samhället” and the start of the list “Vi bevakar, granskar och förtydligar”.

In December 2023 I founded the independent think tank Dataskuggan together with my sister Linda Paxling, senior lecturer and Doctor of Technoscience Studies. We work for a digitalization of society with care, well-being and human rights in focus – through op-eds, analyses and a newsletter.

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  • We scrutinize how digital services affect people’s autonomy, privacy and access to society – not least when it comes to public agencies and services in the public interest.
  • Our focus areas: automated decisions, privacy and data collection, deceptive design and coercion, and accessibility and digital exclusion.
  • The name comes from “dataskugga” (data shadow), a term coined by human rights activist Kerstin Anér in a 1972 essay. She warned that the computer makes it “so deceptively easy to handle people”.
  • Our first op-ed as Dataskuggan was published on SvD Debatt on 16 October 2026: “Vem där? Det måste inte SVT veta”, on SVT Play’s plan to require login.

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