Designing for the web since 1996

Per Axbom

Senior UX designer and digital strategist, with expertise in interaction design, accessibility and visual storytelling.

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Everything since 1996: projects, templates and tools, talks, publications and awards. Open the filter to see only what is relevant to you.

Speaking

UX Open

Organization
UX Open unconference
Format
Talk
Place
Stockholm
Years
2015–2017

Det osynliga problemet med sagolika användarupplevelser

In English: The invisible problem with fairy tale user experiences

View larger: Title slide: “Det osynliga problemet med sagolika användarupplevelser – Per Axbom – UX Open 2015”, with an illustrated Little Red Riding Hood in front of a fairy-tale tower.

A lightning talk at UX Open, an unconference for the UX community in Stockholm, on 16 October 2015 – one of 16 lightning talks in front of 180+ participants. The start of the fairy-tale talk: when we design away every barrier, we may stop helping people choose what's best for them.

Read more
  • Red Riding Hood buys a green hoodie in three easy clicks at Ulf's Hoods – and only afterwards discovers the cost and the late delivery. The site works, the tests pass, conversion is great. So why is she sad?
  • Born out of a nagging feeling that making technology ever easier sometimes encourages behavior that harms the very person you're trying to help – a hard insight after 20 years of improving digital interfaces.
  • I gave the talk again at UX Open on 20 October 2017. In between it grew into the English version at UXLx in Lisbon (2016) and the full version at WSA-dagen (2018).

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