Designing for the web since 1996

Per Axbom

Senior UX designer and digital strategist, with expertise in interaction design, accessibility and visual storytelling.

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Everything since 1996: projects, templates and tools, talks, publications and awards. Open the filter to see only what is relevant to you.

Podcast

AI för folket

Hosts
Frida Mangen
Role
Guest
Length
18 min
Years
2025

AI-bias

In English: AI bias

View larger: Cover art: AI för folket – a podcast for leaders and the curious – with a photo of hosts Frida Mangen and Sofia Akhter.

A Swedish conversation about bias in generative AI: why AI is so often seen as objective, how it reinforces and recreates prejudice, and how we can stay critical of the AI that increasingly affects important decisions.

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  • What bias in generative AI is and why it arises: flawed data, missing representation and the biases of all the people involved in building and using the systems.
  • Why so many people think AI is objective – trust in calculating machines, science fiction and aggressive marketing.
  • Can we ever build an AI that is free from bias? How users can spot it, and what it takes to make AI fairer.
  • Afterwards I wrote a longer companion post with my main points, answers to the questions there wasn't time for, and sources.

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